The main task of the distributors is to identify and deliver their film to as bigger audience as possible. This is not an easy task as there are many other entertainment options available for people to do. Distribution is a very hard task to complete as many films are being released each year which, if successful, can make a lot of money. That's why it has to be very professional.
Films don't just make money from selling them at the cinema. There are a lot of people that prefer not to go to the cinema and have home entertainment instead. This includes DVD, Blu-ray, On-demand rental and free-to-view films every year. So if these options are available, some people choose not to go to the cinema. This is why distribution is vital because the film-makers make the most money out of cinema sales. A whole team of people are needed to distribute and sell a film. The more teamwork there is within a film production, the more successful the film should be.
UK distributors obtain the films they release in different ways:
- Third-party sales agent
- New content from a parent studio
- Studio or production company that have made a deal with the distributor
- A single title acquired before, during or after production
Distributors have to sign a formal agreement contract with the producer, sales agent or studio specifying the rights they hold in respect of the title. This includes the right to release it in the UK cinemas and promote it in all media before and during it's release. The contract will also set out where the income from the release will go and set out a date on which the distribution license expires.
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